Startup Day 2015 | Stockholm, 25 April

Quite soon there will be another startup event anniversary: the 10th Startup Day 2015. It is a one-day Stockholm startup event organised by Stockholm School of Entrepreneurship (SSES) in partnership with Stockholm Business Region, an investment promotion agency owned by the City of Stockholm, Braintree, BDO, Industrifonden, Prime, Quattroporte, SUP46, Trustly, IBM as well as some startups and other companies. The event slogan reflects the main event idea: 1000 minds. 500 founders. 1 day. It means that there will be over 1000 participants: entrepreneurs, startups, investors, media representatives, etc. At least 500 of them will be founders of companies operating in Sweden or at the international level. One day appointed to the event indicates that the event programme will be very intense.

Programme

The event will start with a few speeches. One of the first speakers is Cristina Riesen, General Manager EMEA at Evernote, who will talk about how intelligence, creativity and computing affect work routines. Another speaker, Jesper Kouthoofd, Founder of Teenage Engineering, will share some insights on how to create a good platform for work or personal needs. Henrik Lenberg, Founder of Auxy, will give a speech with a self-explanatory title: Building a Product that People Love. In addition, David Rowan, Editor of WIRED UK, will later interview all three speakers.

The next point on the agenda is Skills Workshops and Startup Pitches, which will be taking place at the same time as some other speeches. The workshop session consists of three 30-minute workshops. In the first one, Alex Budak, Country Manager Sweden at Reach for Change, will introduce social entrepreneurship and explain how to create more impact with startups. In the next workshop, Axel Cornell, Scrum Trainer, will present a user story map, illustrate it with everyday examples and show how it can be used to work on backlog. Finally, Laura Lilja, CEO of Nordic Search, will discuss the importance of search engine optimisation (SEO) for startup work.

Simultaneously, there will be a startup pitch session. There will be eight 20 or 30-minute pitches which will be moderated by Sara Mattsson, Community Manager at STING, a Swedish incubator, and Terrence Brown, Associate Professor of Entrepreneurship and Innovation at the Department of Industrial Economics and Management, KTH Royal Institute of Technology in Stockholm. The performances will be evaluated by investor panels. To see the complete list of the participants, please click here.

There will also be another set of simultaneous talks. For example, Caroline Walerud, Cofounder of Volumental, will focus on the following topic: Shifting the Fashion Industry from Mass Production to Fully Customized Products. Ebba Åkerman, Founder of United Invitations, will discuss what constitutes startup success in Stockholm. Ankit Desai, Digital Strategist at Universal Music, will explain why Stockholm is successful in the music industry. There will also be a Paypal Seminar on new payments opportunities for startups. 

Later Fredrika Gullfot, Founder and CEO of Simris Alg, will examine the topic: Empowering Change: Activism Through Entrepreneurship. Martin Willers, Cofounder of People People, will concentrate on the characteristics of establishing a company in the system context. The programme will close with the explanation of bootstrapping by Martina Elm, Cofounder of Confetti, etc.

More information can be found on the official event website.

---

The author of this text is Birute Birgelyte, PR and Communications Trainee at Startup Commons. You are free to re-edit and repost this in your own blog or other use under Creative Commons Attribution 3.0 License terms by giving credit with a link to www.startupcommons.org and the original post.