It is very typical to measure mature of startups ecosystems in terms of new startups, growing startups, investors, investments, exits, etc. and it makes sense as cities use these statistics in the best possible way to communicate their economic growth at high level and to attract other relevant people, investors, big companies, more entrepreneurs and other stakeholders.
These indicators are however the result of many smaller activities present in a startup ecosystem that contribute to these higher level results - as any startup ecosystem is the sum of multiple variables of an unbalanced equation inherent to the interactions of the startup ecosystem itself.
So, as you can figure out, you need much information to talk about matureness of startups ecosystems. But most of all, you need a good understanding and analysis of your startup ecosystem at different levels and mapping it usually is a good starting point to set up new strategies and achieve a better economic development.
But the thing is that properly mapping a startup ecosystem is more than just to create a good map to show who is who in your city or region. It is crucial to work at different levels and in more detail:
We truly believe everyone should work on this model, as it makes the investments to growth and innovation truly visible and measurable - as only the things that can be measured can be improved. And the faster the feedback loop, the faster things can be improved.
Actually we are working with this model with few key cities like Helsinki at ecosystem level and even more broadly with independent organizations and we are clearly seeing that it is possible to build a vibrant startup ecosystem in a city in three to five years, what is half or less, compared to known average.
Future entrepreneurs and current startups deserve this new scenario that we at Startup Commons are creating and we encourage others to contribute and develop innovation, better, faster and with less resources.
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This is the golden age of design, and startups as well as established corporate giants need to excel in the user experience to succeed in the 21st century. Bangalore recently hosted a superb masterclass and conference on user experience, UX 2014, organised by Peepal Design and the global UX Alliance.
Experts from the US, Ireland, India, South Africa, Brazil, Switzerland, Japan, Australia, France, Canada, Poland and Italy addressed over 300 delegates at the event. Here are my Top 15 takeaways from 15 of the experts who presented at UX 2014.
1. Align UX with business metrics
2. Mobile is the centrepiece
3. Include UX approaches in project management certification
4. Address current needs but also anticipate future needs
5. Use visualisation techniques to map UX impacts
6. Target the UX message to a broader audience
7. Focus on business goals and not just digital content
8. UX helps you stay competitive
9. Embed UX in transactional activities
10. UX applies to digital and non-digital domains
11. Test, learn, test, learn
12. UX is about relationships
13. Localise, localise, localise
14. Blend art and science in UX
15. Tackle the RX to bring UX into rural India
In sum, the conference and masterclasses delivered a wealth of learnings to the attendees, even making it difficult for them to choose between the three parallel tracks!
The conference threw up a fascinating range of questions which can be addressed through research publications and at future such events. How can resource-strapped startups not lose out on the UX edge? What approaches work best in dealing with the ‘politics’ of UX in an organisation, when not all stakeholders sees eye to eye on the solution? What term works best to describe UX when users are no longer just users but co-creators of products and services?
Read the whole article in yourstory.com
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