Why Startups are Agile and Opportunistic – Pivoting the Business Model

At a board meeting last week I watched as the young startup CEO delivered bad news. “Our current plan isn’t working. We can’t scale the company. Each sale requires us to handhold the customer and takes way too long to close.  But I think I know how to fix it.” He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment. Some of the junior investors blew a gasket.
https://steveblank.com/2010/04/12/why-startups-are-agile-and-opportunistic-–-pivoting-the-business-model/​