The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This post is part three. Part one is here, two is here.Syllabus is here.
Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. (Value Proposition is a ten-dollar phrase describing a company’s product or service. It’s the “what are you building and selling?”)