The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Our new Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This post is part two. Part one is here. Syllabus here.
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to:

• Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what’s the product? what distribution channel? etc.)
• Come up with ways to test each of the 9 business model canvas hypotheses
• Decide what constitutes a pass/fail signal for the test. At what point would you say that your hypotheses wasn’t even close to correct?
• Consider if their business worth pursuing? (Give us an estimate of market size)
• Start their team’s blog/wiki/journal to record their progress during for the class

​https://steveblank.com/2011/03/15/the-leanlaunch-pad-at-stanford-class-2-business-model-hypotheses/