Out of the Ashes – Something Isn’t Quite Right

“Customer Development” was born four years earlier and 200 miles away on Sandhill Road.  I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. I was consulting for the two venture capital firms who between them put $12 million into my last failed startup.
https://steveblank.com/2009/02/23/out-of-the-ashes-something-isn’t-quite-right/​