Driving Corporate Innovation: Design Thinking vs. Customer Development

6/10/2016

Startups are not smaller versions of large companies, but interestingly we see that companies are not larger versions of startups.
I’ve been spending some time with large companies that are interested in using Lean methods. One of the conundrums is why does innovation take so long to happen in corporations? Previously Hank Chesbrough and I have written about some of the strategic issues that impede innovation inside large corporations here and here.
Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products.

https://steveblank.com/2014/07/30/driving-corporate-innovation-design-thinking-customer-development/

1 Comment

JAYANT SINHA link

25/2/2021 14:10:43

Design thinking and customer development happens hand in hand. As an automotive professional and design thinker , I would like to add, the main problem is not an Idea problem; it's an idea or MVP validation and again reaching the customer to get a second iteration of the process.

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