A New Way to Look at Competitors

1/9/2016

Every startup I see invariably puts up a competitive analysis slide that plots performance on a X/Y graph with their company in the top right.
The slide is a holdover from when existing companies launched products into crowded markets. Most of the time this graph is inappropriate for startups or existing companies creating new markets.
Here’s what you need to do instead.
https://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/

2 Comments

James Robles link

14/7/2021 22:53:03

This was great to reaad

Competitor analysis link

24/7/2023 19:08:45

Thanks for your post.
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