Ian Robert discusses Scouted, a startup that is modernizing the entry level recruitment process to help companies hire the right talent more effectively and efficiently. Learn more about Scouted at https://scouted.io/.
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The Founders, Futurists, and Failures podcast takes you on a journey inside entrepreneurial minds. Conor Flynn interviews people in the entrepreneurship space to give you a candid view of their thought processes, startup struggles, and strategic tactics.
On this episode, Ian Robert teaches us about data-driven marketing, dual-sided platforms, and working in the startup world. He goes into detail about how data can be used in the recruiting and job matching processes, as well as in the marketing realm.
Ian also covers the challenges of running a dual-sided platform, which includes both B2C and B2B aspects. Scouted’s dual-sided nature requires him to use different marketing strategies for businesses and job seekers. The Scouted team has devised new customer segmentation processes and key performance indicators (KPI’s) to deal with the problems that their startup encounters.
In the second half of the podcast, Ian shares his unique story about entering the startup world, which revolved around Scouted’s minimum viable product. He also offers valuable advice for people hoping to land jobs at startups and stay ahead in their fields.