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What Do I Do Now? The Startup Lifecycle

31/8/2016

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Startups go through a series of steps before they become a large company.
You’ll realize you’re ready to exit the Search step when you have customer validation:
  • You’ve found a sales channel that matches how the customer wants to buy and the costs of using that channel are understood
  • Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders
  • Customer acquisition and activation are understood and Customer Acquisition Cost (CAC) and Life Time Value (LTV) can be estimated for the next 18 months


​https://steveblank.com/2015/02/12/what-do-i-do-now/
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