Experts from the US, Ireland, India, South Africa, Brazil, Switzerland, Japan, Australia, France, Canada, Poland and Italy addressed over 300 delegates at the event. Here are my Top 15 takeaways from 15 of the experts who presented at UX 2014.
1. Align UX with business metrics
2. Mobile is the centrepiece
3. Include UX approaches in project management certification
4. Address current needs but also anticipate future needs
5. Use visualisation techniques to map UX impacts
6. Target the UX message to a broader audience
7. Focus on business goals and not just digital content
8. UX helps you stay competitive
9. Embed UX in transactional activities
10. UX applies to digital and non-digital domains
11. Test, learn, test, learn
12. UX is about relationships
13. Localise, localise, localise
14. Blend art and science in UX
15. Tackle the RX to bring UX into rural India
In sum, the conference and masterclasses delivered a wealth of learnings to the attendees, even making it difficult for them to choose between the three parallel tracks!
The conference threw up a fascinating range of questions which can be addressed through research publications and at future such events. How can resource-strapped startups not lose out on the UX edge? What approaches work best in dealing with the ‘politics’ of UX in an organisation, when not all stakeholders sees eye to eye on the solution? What term works best to describe UX when users are no longer just users but co-creators of products and services?
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